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Combating cart abandonment at checkout through payment orchestration
Airline payment systems are often burdened by fragmented integrations, high maintenance costs, and customer frustration, especially at the final step: checkout. One of the biggest culprits behind lost bookings is cart abandonment, and one key reason for this is the inability to offer travelers their preferred payment methods. Butpayment orchestration can help airlines overcome this challenge by streamlining payment processes, reducing friction, and driving conversion.
Why airlines lose customers at checkout
Globally, nearly 70% of all online shopping carts are abandoned, and this figure can go up to almost 90% for airlines. While price sensitivity and comparison shopping play a role, payment-related issues are a significant driver of abandonment, including:
- Cancelled or failed transactions
- Lack of preferred payment methods
- Lengthy and cumbersome payment experiences
Maintaining direct integrations with multiple payment gateways, wallets, and banks puts a lot of overhead on airlines. Every new payment solution takes time, effort, and constant updates – and comes with security requirements, risk protocols, and operational demands. The more payment methods an airline adds, the more technical complexity and maintenance overhead it incurs. In pursuing global reach and customer satisfaction, airlines often find themselves entangled in a web of technical debt and rising costs.
How payment orchestration fights cart abandonment
Payment orchestration offers a more streamlined, scalable, and customer-friendly approach to handling payments. It brings all payment methods under a single platform, reducing the need for multiple vendor relationships and making it easier to manage and scale.
Key benefits of payment orchestration include:
- Smart failoverEnsures seamless transactions by automatically switching to another provider when one payment gateway fails.
- Increased optionsSupports local, global, and alternative payment options to meet customer preferences andboost conversion rates.
- Faster checkoutsReduces friction and streamlinesthe checkout process for quicker, hassle-free transactions.
- Secure transactionsCentralizes fraud prevention andrisk management, enhancing security without relying on multiple vendors or legacy systems.
Turning complexity into competitive advantage
Every abandoned cart in the highly competitive travel industry represents lost revenue and a missed opportunity to build customer loyalty. By adopting payment orchestration, airlines can turn complex, disjointed payment systems into a streamlined, unified experience that meets modern traveler expectations.
With reduced friction, expanded payment choices, built-in fraud protection, and seamless fallback mechanisms, payment orchestration helps fight cart abandonment and positions airlines strategically for modern retailing.
Discover how payment orchestration can boost conversion: Download our brochure.
Author Info
Swamynathan Rajendran is a Senior Product Manager of Productized Services at Naviq. His passion lies in driving transformative shifts within the travel industry, with a primary focus on harnessing cutting-edge technologies and AI to elevate operational efficiency and enhance the overall passenger experience. Swamynathan envisions a seamless future for air travel, fueled by customer-centric innovation and a dedication to providing an unparalleled journey for every traveler.
