White papers
INSIGHTS
Related Content
-
You need to do more than just invest in NDC
-
Why payment orchestration should be an investment priority for airlines
-
Payment orchestration is the new frontier in airline customer experience
-
Delivering a winning customer experience with loyalty points as a payment option
-
Three considerations for choosing the right payment orchestration platform for your travel business
How travel agents can stay competitive with NDC for rich content and dynamic pricing
Travel agents have long relied on GDS platforms as the primary channel for airline shopping and booking. However, evolving airline distribution strategies, fare restrictions, and content limitations increasingly challenge this dependency. Agents often struggle to access the same breadth of pricing, products, and rich content available through airline direct channels.
As airlines prioritise dynamic pricing, personalisation, and differentiated offers, the competitive gap widens. Traditional connectivity models can limit flexibility, slow time-to-market for new products, and complicate the ability to deliver a modern retailing experience that today’s travellers expect.
This whitepaper explores how New Distribution Capability (NDC) enables travel agents to remain competitive. By facilitating direct connectivity, real-time content access, dynamic pricing, and scalable merchandising capabilities, NDC allows agents to deliver richer, more transparent, and more personalised shopping experiences while simplifying transaction flows.
Key takeaways
- Why sole reliance on GDS may restrict competitiveness.
- How NDC improves access to real-time fares and availability.
- The role of dynamic pricing and offer retention.
- Enabling scalable upsell and ancillary merchandising.
- Key technical and commercial adoption considerations.
Download the whitepaper to explore how NDC can reshape airline distribution strategies and strengthen travel agent competitiveness.
FAQ
NDC is an XML-based data transmission standard between travel agents and airlines, enabling rich content, dynamic pricing and personalised offers.
